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Tuesday, November 30, 2004

The Democrats' Marketing Mistake

This article in The Weekly Standard is so bad that it is actually funny:
  • The Democrats' Marketing Mistake
    How the Dems insulted the middle-America voters they were trying to court.
    by Trent Wisecup
The thesis: Bush won the elections because most Americans love SUVs and Wal-Mart while the Dems despise people who don't share their passion for Whole Foods and the Toyota Prius.

The best contradicting passage: A working family can save more than $500 a year at Wal-Mart on groceries alone. This is latte money for liberals, but it makes a real difference to middle-class families who have to stretch each paycheck to make ends meet. Americans also like to drive big trucks and SUVs.

Hmmm... interesting logic: does this working family apply the $500 they save on groceries as a down payment for their big truck?

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