Wednesday, September 30, 2009

Ken Is Calling It As It Is

Ken Magill nails it in an article titled "Stupid Statement Watch: Umm, That’s Not True":
Goodmail is not a way for marketers to buy their way past ISPs’ spam filters. In order to get Goodmail certified, marketers must adhere to certain best practices, among which are avoiding spamming.... to say Goodmail creates a two-tiered system, one for paying spammers and one for everybody else, is ridiculous.
Read the entire article here:


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