Saturday, January 29, 2005

VW Bogus Suicide Bomber Ad

It's tasteless and stereotyping; I can understand why VW threatens to sue -- but, at the same time, it's hilarious!

From the Jerusalem Post's account of this story:

Volkswagen is threatening to sue the makers of what has turned out to be a bogus publicity campaign. The ad features a young Middle Eastern man with a checkered Kefiya around his neck descending the stairs of an English row house. He gets into a shiny black Polo VW, starts the motor, and drives off. CUT to people sitting at an outdoor cafe. The camera closes in on a mother holding a baby. The driver detonates an explosive belt buckled around his waist. The bomber blows himself up, but the sturdy vehicle manages to absorb the blast. CUT to a black frame with the VW logo and a slogan reading "Polo. Small but Tough."

You can see the QuickTime movie here: http://www.boreme.com/bm/JAN05/a/vw-suicide-bomber/jump_fr.htm


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