Today a Phone, Tomorrow a Sunflower

Reuters ran a story today about a Phone That Turns Into a Sunflower: Scientists have come up with a cell phone cover that will grow into a sunflower when thrown away. The phone cover contains a sunflower seed, which will feed on the nitrates that are formed when the polymer cover turns to waste.

I guess I don't live in California long enough to appreciate this type of useless, so-called environment friendly, stupid developments.

"Some 650 million mobile phones will be sold this year, and most of them will be thrown away within two years, burdening the environment with plastics, heavy metals and chemicals. A biodegradable cover can offer some relief for nature."

Aren't those 650 million phones a drop in our waste bucket?
What will we do with all these sunflowers?!